What Should I Write in My Website Content?

Spice Up Your Website Content: Fresh Strategies for Businesses

Are you wondering what content you can add to your website? Are you wanting to add something new that branches away from the same generic format?

Content represents your brand - and doing things differently means getting noticed.

As a business owner, you need your online presence to stand out and engage your audience. You want them to come for the party and stay for the company.

So, here are some fresh strategies to infuse personality, humour, and usefulness into your website content.

Feels and funnies:

People respond to emotion. Whether that is empathising with relatable scenarios or laughing at amusing anecdotes. Try sprinkling some humour on your content that reflects your brand's personality or think about real situations your customers go through and appeal to their feelings For example, if you're a coffee shop owner, you could jokingly compare your morning offerings to a hero saving the day. Let's face it - some of us need our morning coffee to survive!

Create interactive experiences:

Instead of static text blocks, consider incorporating interactive elements into your website content.

This could be anything from quizzes and polls to interactive infographics or mini-games. Engaging your audience in this way not only entertains them, but also encourages participation and longer exploring times on your site.

Tell stories that spark the imagination:

Move beyond traditional case studies and testimonials by telling stories that trigger the imagination. Paint vivid pictures of how your products or services can transform the lives of your customers. Use descriptive language and imagery to cause emotion and draw readers into your narrative.

Tap into user-generated content:

Embrace the power of user-generated content to add authenticity and relatability to your website.

Encourage customers to share their experiences with your brand through reviews, testimonials, or user-submitted photos and videos.

Not only does this provide social proof, but it also builds a sense of community around your business.

Offer bite-sized tips and tricks:

Break down complex concepts or processes into bite-sized tips and tricks that your audience can easily digest.

Create shareable graphics or short videos that deliver quick wins or insights related to your industry.

For example, a landscaping company could share weekly gardening tips or time-lapse videos of projects to keep their audience engaged and inspired.

Inject personality into product descriptions: Don't settle for dull, generic product descriptions. Fill them with personality and flair that reflects your brand's identity.

Use vivid language, storytelling, and even humour to bring your products to life and entice customers to make a connection.

1. Share behind-the-scenes previews: Pull back the curtain and give your audience a glimpse behind the scenes of your business. Share photos or videos of your team at work, mind mapping sessions, or even office pets. This humanises your brand and creates a sense of transparency and authenticity with your audience.
   

2. Create savable resources: Provide valuable resources that your audience will want to save and revisit later. This could include downloadable guides, templates, or cheat sheets related to your industry. For example, a digital marketing agency could offer a social media content calendar template to help businesses plan their posts effectively.
   

3. Host live Q&A sessions or webinars: Engage directly with your audience by hosting live Q&A sessions or webinars on topics of interest. This allows you to interact in real-time, answer questions, and showcase your expertise. Promote these events on your website and encourage visitors to register in advance to secure their spot.
   

4. Stay authentic and true to your brand: Above all, stay true to your brand's identity and values. Authenticity resonates with audiences far more than trying to be something you're not. Whether you're quirky and offbeat or sophisticated and elegant, let your personality shine through in every piece of website content.
   

Incorporating these fresh strategies into your website content can breathe new life into your online presence and set your business apart from the competition.

Experiment with different approaches, listen to your audience's feedback, and don't be afraid to be creative with your approach.

If you would like help creating new website content or sprucing up existing copy to sound more like your brand voice, drop us a message.

Or take a LOOK at the services we provide.