How to create content that matters

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Good writing doesn’t have to be complicated, but it does have to be clear. If you’re putting together a report, updating your website, writing marketing copy, or sending an email to a client, the way you use language shapes how professional you sound. Often, it’s not the big structural changes that make the biggest difference, but the small edits. Those tiny tweaks that turn a decent piece of writing into something polished, confident, and effective.

If you’ve ever had a document returned to you covered in squiggles, arrows and abbreviations, chances are you’ve encountered proofreading marks. These traditional editorial symbols are still widely used today, especially in publishing, education, and professional writing. They highlight the changes that need to be made on a printed or digital manuscript.

Let’s be honest for a second. You’ve probably clicked on a Facebook ad, a Google search result, or even a little Instagram link and...