SEO Basics: Easy Tips to Boost Your Website with Keywords

Search Engine Optimisation (SEO) can seem a bit overwhelming, but with the right approach, even beginners can use it to make their websites more visible and attract more visitors.

We take a look at the essentials of SEO, how to get started, and answer common questions about the process.

What is SEO and how does it work?

SEO stands for Search Engine Optimisation. It involves improving your website to rank higher on search engine results pages (SERPs) for relevant keywords. The goal is to increase organic (non-paid) traffic to your site.

How does SEO work for beginners?

SEO works by making your website more attractive to search engines.

Here’s a simple breakdown:

1. Keywords: Find relevant keywords that people might use to find your content.

2. Content: Create high-quality content that naturally includes these keywords.

3. On-Page SEO: Optimise elements on your website like meta tags, headings, and images.

4. Off-Page SEO: Build backlinks from reputable sites to improve your site’s authority.

5. Technical SEO: Make sure your website is technically sound with fast loading speeds, mobile-friendliness, and proper indexing.

Getting Started with SEO

How can I do SEO for my website?

1. Keyword Research: Use tools like Google Keyword Planner, SEMrush or Ahrefs to find relevant keywords.
   

2. Create Quality Content: Write informative and engaging content that meets the needs of your audience.
   

3. Optimise On-Page Elements: Make sure your titles, meta descriptions, and headings include your chosen keywords.
   

4. Improve User Experience: Ensure your site is easy to navigate, loads quickly, and is mobile-friendly.
   

5. Build Backlinks: Reach out to other websites and blogs for guest posting opportunities to gain backlinks.
   

Can I do SEO myself?

Technically, yes, you can do some level of SEO yourself. There are many tools and resources now available online to help guide you through the basics.

However, professional SEO services can be beneficial, especially for complex sites or businesses looking for growth and exposure. As with all processes like this SEO takes time to implement and to see the effects of the changes.

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Common questions about SEO

How much does SEO cost?

The cost of SEO can vary widely depending on the scope of the project and whether you choose to hire a professional. For small businesses, SEO services might range from £300 to £2000 per month. You will find that many professional services use the best software for tracking and assisting with content - access to this can be expensive for just individual use. Prices range from £100 to £400 a month for a subscription.

Why is SEO worth it?

SEO is worth the investment because it can significantly boost your website’s visibility and traffic. Unlike paid advertising, the benefits of SEO are long-term. With proper optimisation, your website can maintain high rankings and continue attracting organic traffic for years.

How can I get SEO with no experience?

Start by learning the basics of SEO through online courses, blogs, and forums. Tools like Yoast SEO (for WordPress) provide user-friendly interfaces to help beginners optimise their sites. Additionally, many free resources are available from various platforms like Google’s SEO Starter Guide.

Is SEO hard to learn?

SEO has a learning curve, but it’s not impossible. With dedication and the right resources, you can understand the fundamentals and start optimising your site. Consistent practice and staying updated with the latest SEO trends are key to mastering it.

Key Takeaways:

What are the Top 5 SEO Strategies?

1. Keyword Optimisation: Conduct thorough keyword research and use keywords strategically in your content.
   

2. Quality Content Creation: Develop engaging, informative, and relevant content that meets the needs of your audience.
   

3. On-Page SEO: Optimise your site’s meta tags, headers, and images for better search engine visibility.
   

4. Technical SEO: Ensure your website has a solid technical foundation with fast loading speeds, mobile-friendliness, and proper indexing.
   

5. Link Building: Gain high-quality backlinks from authoritative sites to boost your site’s credibility and rankings.
   

Why SEO is a good marketing strategy

SEO is a powerful tool that can drive organic traffic to your website, improve your online visibility, and establish your brand’s authority.

Whether you choose to do it yourself or hire a professional, understanding the basics of SEO is crucial for any business looking to succeed online. Start with these essential tips, and you’ll be well on your way to optimising your website and reaping the benefits of improved search engine rankings.

For more details and resources, you can explore guides like Google’s SEO Starter Guide or take a look at Xanderful's blog which includes tips on content, UX, planning and marketing.