Your stories. Shared right.

Website design and creation

A website isn’t just a homepage; it’s often the first conversation someone has with your brand.

We design and build websites that feel clear, intentional, and true to who you are.

If you’re launching something new, refreshing what you already have, or starting from a blank page, we can help you create spaces that look great and work beautifully.

What we do

Complete website builds - design + structure + content
Brand and logo creation
Clear site architecture and user journeys
SEO-friendly content writing
Ongoing updates, blog posts and content refreshes
Site audits and improvements for existing websites

Because when everything (words, visuals, design) works together, your message becomes unmistakable.

Ready to bring your website to life?

Behind the build

Every great website starts with a great partnership.
Here’s how we work, side-by-side, to create something you’re proud to call yours:

We get to know you
We begin with a conversation. Your goals, your personality, your audience, all the good stuff that makes your business yours.

Finding your direction
We dig into what sets you apart and explore inspiration, competitors, and audience behaviour. This shapes a strategy that feels right for your brand.

Building your brand online
Logo, colours, layout, tone, we design a visual world that reflects you and grabs attention for all the right reasons.

Bringing it to life
This is where design becomes reality. We build your site with smooth navigation, SEO-friendly foundations, and a structure that guides users to take action.

Content that sounds like you
Great design needs great words. We write and perfect content that speaks clearly, connects emotionally, and leads to real engagement.

Test, test, and test again
We make sure everything works beautifully, across every device, so the experience is seamless from the second visitors arrive.

Launch Day
We press go! Your new digital home is live and ready to be explored.

Ongoing care
We don’t disappear. We stay on hand with updates, support, and SEO growth to keep your site performing and your brand evolving.

Build the brand	Strong imagery
Brand colours	Show what's on offer
Find the brand voice	Make it look good

Hidden Lake Dorset

Project detail

Full Brand Creation, Website Build & Content Strategy

The Brief

Hidden Lake Dorset approached Xanderful ahead of launch, seeking a complete brand identity that reflected the quiet luxury, calm confidence, and understated elegance of the venue.

The goal was to create a brand that felt classic and refined, never forced, while clearly communicating Hidden Lake’s offering as a destination for stays, private events, wellness, and creative hire.

The project required more than a logo or a website. It needed a world, a tone, and a digital presence that would immediately resonate with discerning clients.

The Approach

Xanderful led the project from concept to completion, building the Hidden Lake brand carefully. Every element was considered to ensure clarity, ease, and cohesion across all touchpoints.

We began by defining the brand’s positioning, establishing Hidden Lake as a private, considered retreat rather than a commercial venue. From there, we developed a visual and verbal identity that felt calm, confident, and effortlessly premium.

Featured project

What we delivered Brand Identity We created the full visual language for Hidden Lake, including colour palette, typography, imagery direction and overall aesthetic. Soft, natural tones were chosen to reflect the surrounding landscape, while classic, understated fonts gave the brand longevity and quiet authority. Website Design & Build Xanderful designed and built the Hidden Lake website with a focus on simplicity and flow. The site is intuitive, elegant, and easy to navigate, allowing visitors to quickly understand the offering while feeling immersed in the brand. Clear structure, considered spacing, and refined copy ensure the experience feels calm and premium throughout. Copywriting & messaging All website copy was written by Xanderful, from brand positioning and page content to event descriptions and booking prompts. The language was intentionally restrained, warm, and human, avoiding sales-heavy phrasing in favour of clarity and confidence. Imagery direction We guided the imagery style across the website and social platforms, ensuring visuals felt natural, editorial, and cohesive. Every image choice supports the feeling of stillness, privacy, and understated luxury. Social Media Launch & Content Xanderful created the foundational social media tone and content direction for Hidden Lake, including launch posts, caption style, brand voice, and ongoing content themes. This ensured the transition from website to social felt seamless and recognisable. Email Copy & Brand Communications From launch emails to event communications, Xanderful wrote all email copy to reflect the same calm, considered tone as the website, maintaining consistency and trust at every touchpoint. The Result Hidden Lake Dorset launched with a fully formed brand presence, clear, confident, and cohesive across website, social media, and email communications. The brand immediately attracted interest from premium clients, creative agencies, wellness collaborators, and national brands seeking a refined location for shoots and events. The result is a brand that feels established from day one, not styled, but considered. Client Outcome Hidden Lake now operates with: A clear, respected brand identity, A website that converts while remaining calm and elegant, confident, consistent messaging across all platforms and a recognisable voice that resonates with high-end clients.