How do I check if my website is SEO-friendly?

Is your website optimised to its full potential? To ensure that your content is optimised for search engines and reaches a wider audience, it's important to follow certain strategies to enhance SEO.

Checking if your content is SEO-friendly involves evaluating several key steps, from keyword usage to engagement metrics. By using the following steps and tools, you can assess and improve the SEO performance of your site and any related media effectively:

1. Check your keywords

• Keyword density: Make sure your primary keywords appear naturally and are not overstuffed. Tools like Yoast SEO (for website content) can guide you to make the most of your keywords.
  

• Keyword placement: Verify that keywords are included in the headline, first few sentences, and throughout the post.
  

2. Analyse readability

• Readability scores: Use tools like Hemingway App or Grammarly to check the readability of your content. Aim for simple, clear language that is easy to read.
  

• Conciseness: Ensure your content is clear and to the point, avoiding unnecessary long-winded jargon.
  

3. Evaluate visual content

• Image Alt Text: Check that all images have descriptive alt text.
  

• Video transcriptions: Ensure videos have accurate transcriptions and captions for better indexing.
  

4. Check engagement metrics

• Engagement rate: Monitor likes, shares, comments, and other engagement metrics on published content. High engagement often correlates with good SEO practices.
  

• Analytics tools: If you are sharing your website content on socials - use platform-specific analytics (e.g., Facebook Insights, Twitter Analytics) to track performance and adjust accordingly.
  

5. Use SEO tools

• SEO audit: Perform regular audits using guidelines from resources like Ahrefs to help identify areas that can be improved.
  

• Google Analytics: Track how social media traffic is performing on your website to understand the impact.

6. Check link performance

• Link click-through rate (CTR): Monitor the CTR of links included in your posts - identifying popular topics will allow you to write more content around the subject.

• Backlink quality: Ensure links lead to reputable and relevant sources.
  

7. Perform a competitor analysis

• Competitor benchmarking: Compare your content’s performance against competitors using online tools to see what’s working for others in your industry.

8. Use SEO plugins and extensions

• Browser extensions: Use extensions like MozBar to quickly analyse on-page SEO elements.
  

• SEO Plugins: Tools like Yoast SEO (for blogs that are shared on social media) can provide insights into how SEO-friendly your content is.
  

Taking some time to regularly check these elements will allow you to make sure that your website is performing in the best way possible. Explore the range of tools out there and find the ones that are most appropriate for you then use these to make improvements on your existing content.

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